PPN Home > Expert Perspectives > Baby Videos and TV > About the Experts

Expert Perspectives

Baby Videos and Television


This expert has contributed to PPN's Expert Perspectives feature on the topic of videos and television programming for children under two years old.


Dr. Michael Rich

Dr. Michael Rich

Michael Rich (M.D., M.P.H.) is Founder and Director of the Center on Media and Child Health at Children's Hospital Boston, committed to pursuing research, developing interventions on negative health effects of media, and creating health-positive media. He is Assistant Professor of Pediatrics at Harvard Medical School, Assistant Professor in Society, Human Development, and Health at Harvard School of Public Health, and practices adolescent medicine at Children's Hospital Boston. Dr. Rich is a former filmmaker and writer who worked in the film industry for 12 years, including two years in Japan as assistant director to Akira Kurosawa on Kagemusha, before attending medical school at Harvard.

Aware of the potency of the image and of the primacy of electronic media as a source of information and influence for young people, Dr. Rich has focused on media as a force that affects health and behavior and as a tool for medical research, education, health care policy, and advocacy. Dr. Rich has been honored by the Society for Adolescent Medicine with their New Investigator Award for developing Video Intervention/Prevention Assessment (VIA), which explores the illness experience through patient-created visual illness narratives. He received the prestigious Holroyd-Sherry Award from the American Academy of Pediatrics for his contributions to children, adolescents and the media.

Dr. Rich has been a national leader on the positive and negative effects of media on children’s health for a decade. He has served as the national spokesman for the Center on Media and Child Health and for the American Academy of Pediatrics, for whom he reviewed the scientific research and authored four policy statements. Routinely contacted by policymakers and media outlets to serve as an expert on the subject, Dr. Rich has testified before city councils, state legislatures, and both the United States Senate and House of Representatives about the influence of media on child and adolescent health and development. Dr. Rich was a contributing author of the Children and Media Research Advancement (CAMRA) bill introduced by Senators Hillary Clinton, Sam Brownback, and Joe Lieberman and currently making its way through both houses of Congress. In the past year alone, Dr. Rich has received coverage on CNN, MSNBC, CNBC, PBS, USA Today, the BBC, NPR, the New York Times Magazine, the Washington Post, the Boston Globe and the San Francisco Chronicle. He has been asked to serve as a visiting professor at a number of America’s leading universities and on editorial boards of both Pediatrics, the leading child health journal, and Parents, a top parenting magazine. Married to another pediatrician, he is a parent of four children.